But as she found out after taking the job at Conde Nast in 2011, programming for digital platforms like YouTube and Snapchat is a very different proposition than primetime TV. The business of building video-first brands is not a new one for Ostroff, who has led some prominent TV networks including Lifetime and the CW. There is no doubt for our company the digital video business is really a sound business model that has a huge amount of upside for us.” “It’s really a big part of the future of the company. “The digital business for us is a real business, it’s been profitable for a few years,” Ostroff said.
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